The Political Legacy of President John F. Kennedy Essay...

The Political Legacy of President John F. Kennedy There is something about John F. Kennedy. Could it be his charisma and charm that still entrances America? Maybe it is his elevated status as a pop culture icon that bedazzles most American citizens. It might be the martyr status he attained through his tragic assassination that makes American culture revere him as a President. Whatever the reason is that defines John F. Kennedy as probably one of the most beloved Presidents in American History; one assumption by many is that it has nothing to do with his political legacy. Many respected historians will tell you that he has an insubstantial political legacy. Using the body of legislation that was passed during his short time†¦show more content†¦They do concede it was not truly do to his lack of initiative. He did have many proposals, but because he was dealing with a Congress that was very strong and composed of a Southern Democrats/Republican majority, he had a hard time. (Kilpatrick, 51) So proposals like federal aid to education, the creation of a Department of Urban Affairs, and Medicare were shot down. (Kilpatrick, 53). To drum up support for them, Kennedy had to convince the public and gain their support. That?s where Kennedy?s famous rhetoric comes in. The talk may have later led the American public to support the mentioned proposals in the Johnson years, but in JFK?s years they did nothing but make his critics say he was a lot of talk and no action. Yet John F. Kennedy did have some significant legislation passed through Congress, and even got accomplishments done around Congress? back. One achievement is when John F. Kennedy formed the Peace Corps. (Sorensen, 256) Another was the giving of federal support to the arts, which was done through executive orders. (Kilpatrick, 54) Economically, his tax cut resonates in the policy of former President Reagan. In fact, when tallying the recommendations Kennedy sent to the 87th Congress, of the 107 he sent 73 were enacted into law, with measures dealing with water pollution, mental health care, hospital construction, mental retardation, drug safety and medical schools. (Manchester, 227) In total, his biggest achievement wasShow MoreRelatedâ€Å"Forgive Your Enemies, But Never Forget Their Names.† –John1302 Words   |  6 Pagestheir names.† –John F Kennedy This quote was said by a man who was once someone that the American people would call the 35th President of the United States. John F. Kennedy was a very young President, as well as a very good looking president. Women would swoon over the idea of John F. Kennedy but also be jealous of his wife that he was married to at the time. John F. Kennedy is well known for his affair with Marilyn Monroe the world’s leading bombshell blonde in the 1960’s. 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The Experiments Carried Out By Milgram And Zimbardo s...

Each of the two experiments carried out by Milgram and Zimbardo had questionable ethics in their procedure. Ethics is defined as â€Å"Moral principles that govern a person’s behaviour or the conducting of an activity† (Oxford Dictionaries, 2016). In psychology, ethics are moral guidelines when conducting social experiments such as these, so that the dignity of each participant is respected and preserved. This piece of work will evaluate the perceived ethics in Milgram’s experiment of human obedience to authority figures, and Zimbardo’s experiment of conformity to roles, and also provide an overall conclusion on whether or not these studies were ethical. One of the guidelines for experiments is to give participants informed consent. This means that they should be fully aware of the nature of the experiment, and any risks which the participants may be subjected to. In Milgram’s study, he told participants that the experiment was to test human learning through a memory game, which was partially true. In reality, however, the focus point was on obedience to authority figures, and the extent to which people would inflict pain on another individual simply because they were told to. This immediately breaches one of the guidelines, as participants were deceived and the true nature of the experiment was hidden. An issue with deception, however, is it cannot be avoided in all cases in order to provide the results in which the experiment is looking for. For example, if Milgram toldShow MoreRelatedAsch s Conformity Experiment And Milgram s Obedience Experiment Essay1586 Words   |  7 Pagescompare two experiments; Asch s conformity exp eriment and Milgram s obedience experiment. The two experiments will be compared for validity and their ethics. 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It will show the evaluation of two key psychological studies which seek to explain why people do and do not conformRead MoreEssay about Obedience to Authority by Stanley Milgram2387 Words   |  10 PagesStanley Milgram’s 1963 studies into obedience have provided important and shocking insights into the power of authority. The study set out to discover how obedient people really are. Debate and controversy have surrounded the study since the results were first published. Predictions made by psychologists before the experiment proved dramatically inaccurate. The experiment led volunteers to believe they were administering increasingly painful and dangerous electric shocks to another volunteer for the purposesRead MoreAnalysis Of Shirley Jackson s The Lottery 1883 Words   |  8 PagesCarol Tavris, Stanley Milgram and Philip Zimbardo. Therefore, the brutish behaviors of the villagers in Jackson’s â€Å"The Lottery† is explained through people’s tendency to submit to mob rule to prevent embarrassment and disorder, according to Tavris’ theory ; also, by submitting to their authorities in order to accomplish their duty, as described by Milgram; finally, choosing their assigned roles over their individual identities when it comes to tradition, as highlighted by Zimbardo. One aspect that explains

Influence of Culture on Services Marketing Research

Question: Discuss about the Influence of Culture on Services Marketing Research. Answer: Introduction The development of QR Code has resulted in a revolutionary change in the marketing management practices. QR code has made it easier for the marketing professionals to sale services by virtually representing the usage, benefits and drawbacks of the service to the clients (Chitty, Hughes and D'Alessandro, 2012). The paper has been developed to discuss the potential application of QR Code in service marketing and discuss several factors using various marketing theories and principles. Finally, the paper discusses the future development of interactive content and information to support service operations and customer satisfaction. In the contemporary business development, Quick Response Code i.e. QR code can be identified as one of the most significant tools in advertising and product marketing industry in the developed countries. Modern economies such as the United States of America, Britain, Australia, New Zealand, Japan and other European nations have adopted the use of QR codes so that consumers can gather information regarding a product or services as quickly as possible (Chitty, Hughes and D'Alessandro, 2012). By using the smartphones, consumers need to scan the QR code given on advertisements or online promotions to identify unique information and data (Kim and Yoon, 2014). Notably, by applying the concept, the awareness of consumers can be influenced at a certain degree. Meanwhile, during the search process of a product as well comparing the product or services with another one, the QR codes can be used to satisfy the customers. Precisely, during the purchasing decision-making, QR codes will easily deliver product related information so that it will become easier for the target demographics to select the right product or services based on loads of information (Javalgi, Cutler and Young, 2015). At the same time, the consumers can use the QR codes to make certain comparison of the products available in the market. Thus, marketing of product will become a lot easier providing sustainability. The QR codes can be largely useful in the services sector such as retail, health, public sector, and financial services sector. By using the services theory of culture, QR codes can evolve the commercial performance as customers will freely identify and access the information related to services (Sang Ryu and Murdock, 2013). For instance, in the healthcare sector, consumers can scan the QR code to identify the services terns, cost of services, facilities available etc without wasting valuable time. Meanwhile, by using QR codes marketing of services will become more instrumental, to say the least. By influencing the marketing culture, QR codes can set up a paradigm that can be utilised by the target demographics to satisfy their knowledge (Kulkarni and Malagi, 2016). Alternatively, in the financial services, customers do not need to wait for assistance to compare the services of other financial firms. By quickly scanning the QR code in an advertisement published in a newspaper or online, customers can gather detailed knowledge and information about the services and position of the firm in the market. Thus, consumers can easily select the best services of the firm without delaying the procedure (Shin and Lee, 2014). Conclusively, QR codes will add a new dimension in the services sector marketing leading to sustainable marketing. As shown in the case study, QR codes can bypass multiple layers of distribution leading towards effective marketing of services and products, the advantages of the system can be drawn. By promoting the concept of service marketing through accessibility of QR codes, a large group of target demographics can be acknowledged at the same time. Without using the conventional media, QR codes can generate a massive customer base depending on the information provided through the QR codes. Therefore, the marketing cost of modern firm will be saved (Chitty, Hughes and D'Alessandro, 2012). Most importantly, companies can involve more customers to streamline the distribution system. By focusing on the large target groups, QR codes can certainly improve the sales of products and services without involving too much marketing concepts. Precisely, the customers can find their way to the services by using the QR codes. On the other hand, the operations in distribution and logistics will be upgraded automatically by using QR codes as the complexity in the system will be removed (Lovelock and Wirtz, 2016). However, the information channel must be maintained according to the order so that marketing of products and services will be done based on interest of the target demographics. Thus, QR codes can influence the business structure of modern firms. There are several psychological factors that influence the purchasing behaviour of the consumers while buying a service. On the other hand, the consumers face several uncertainties while choosing a product or service, which is collectively known as the perceived risks (Dahringer, 2011). There are six types of perceived risks that are faced by the consumers. The perceived risks are presented herein below: Social Risk: The social risk refers to the loss of social status of a person with family, friends and neighbours. Functional Risk: Functional risk refers to the failure of the promised benefits and functions to be delivered by the product or service (Dahringer, 2011). Financial Risk: Financial risk involves the fear of getting financial losses due to the product or service. Physical Risk: Physical risk involves the fear regarding any bodily harm caused by the product or service (Dahringer, 2011). Time Risk: The time risk is the worry of the consumers regarding the timely delivery of the service. Psychological Risk: Consumers face a question whether the purchase of a service is morally a right choice. The QR code helps in getting all information regarding the service related to the consumers perceived risks. Hence, the consumer can mitigate the risks by comparing different services using the QR code. On the other hand, the information collected through the QR code will help the consumer develop a psychological image of the service that will further help the customer in decision making (Fisk, Grove and John, 2008). Hence, QR code will reduce the perceived risks of the consumers and increase the sales of the service. The development of technology has brought forward several interactive content and information to support service operations and customer satisfaction. For example, the marketing team can make use of SnapTag and other developed online marketing tactics to improve support service operations. SnapTag is a colourful code with the clients logo in a SnapTag code ring that can be scanned using a camera mobile or a Smartphone. The code is colourful and attractive that influences the psychological behaviour of the consumers (Nargundkar, 2010). The visual effect of the SnapTag can influence people to use the mobile application in order to collect more information about the service. Furthermore, more information can be provided in the form of video and podcast over the online portals to make the consumers feel the service in the virtual world. In order to develop the support service operations and customer satisfaction, the modern organisations must develop visual presentation of the services linked through the QR Code and online portal of the company. It will help the consumers to make quick decisions and feel satisfied before and after using the service (Sisodia, 2011). Hence, a psychological attraction can be created using technologically developed interactive content and information. Conclusion By considering the above analysis, QR code is one of the greatest inventions for the marketing department of a service organisation. It is already known that marketing of a service is much difficult than a product due to its intangible existence. Hence, the information collected through QR code can be helpful for the marketing management to create a psychological impact in the mind of the consumers and influence them to buy the service. On the other hand, the development of technology can be used to make changes in the QR codes to make them more attractive for catching the attention of the consumers. References Chitty, W., Hughes, A. and D'Alessandro, S. (2012).Services marketing. 1st ed. South Melbourne, Vic: Oxford University Press. Dahringer, L. (2011). Marketing Services Internationally: Barriers and Management Strategies.Journal of Services Marketing, 5(3), pp.5-17. Fisk, R., Grove, S. and John, J. (2008).Interactive services marketing. 1st ed. Boston: Houghton Mifflin. Javalgi, R., Cutler, B. and Young, R. (2015). The Influence of Culture on Services Marketing Research.Services Marketing Quarterly, 27(2), pp.103-121. Kim, E. and Yoon, N. (2014). Perceived QR code technological attributes in the smart shopping context.Journal of Global Fashion Marketing, 5(4), pp.297-307. Kulkarni, S. and Malagi, C. (2016). Creation and Analysis of QR Code.Bonfring International Journal of Software Engineering and Soft Computing, 6(Special Issue), pp.86-89. Lovelock, C. and Wirtz, J. (2016).Services marketing. 1st ed. Hackensack (NJ): World Scientific. Nargundkar, R. (2010).Services Marketing. 1st ed. Tata McGraw Hill Education Private Limited. Sang Ryu, J. and Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code.Journal of Direct, Data and Digital Marketing Practice, 15(2), pp.111-124. Shin, S. and Lee, E. (2014). Preceding Factors in the Effect of QR Code Characteristics on Consumer's Purchasing Intention for Mobile Marketing in Fashion Business.Fashion business, 18(2), pp.80-94. Sisodia, R. (2011). Expert Systems for Services Marketing Prospects and Payoffs.Journal of Services Marketing, 5(3), pp.37-54.